Packaging design for sugar-free cookies We have developed a design for a line of 4 items of sugar-free biscuits as private label of the NOVUS retail chain. The main task was to convey positive and carefree emotions on the packaging, forming a positive perception by the target market. The packaging should give the organic origin of the ingredients, the nutritional properties, and the benefits of the ingredients list, building consumer confidence.
Client: NOVUS UKRAINE
Year: 2022